I was so excited this week. I’ll get to this in a second.
I am a huge supporter of Facebook for Business marketing. I started Petersons Wines off when I worked there and it now is in the thousands in both friends and fans. Its been brilliant with lots of rewards for wine drinkers including notification of events, novelty of applications, new releases and general interaction with your favourite winery INSTANTLY.
When I started the use of Facebook I was hit with criticism. From other colleagues ( to whom I am blowing a big fat raspberry of phooey); other wineries (who ironically now also “have” to use it to remain competitive which I lOVE), from marketers and from others. But overall the response what beyond expectations, so much so other wineries and businesses followed suit. I even did some consultancy work to establish the same for other wineries. FIGJAM.
But enough on this. I WAS SO EXCITED THIS WEEK… because last week I was able to offer a winery advice on how they could increase hits to their Facebook page. They posted asking for advice from consumers and I thought… I can do this…
So I rattled off some quick (but extensive) list of what I know all about social networking marketing.
And this week I got a message from that winery saying I’d won a twin pack of wine for offering advice. I would have done it for free! So in return I’ve decided to give them a plug on my blog. (I hope they don’t mind)
I received in the post today, a bottle of Deen De Bortoli Vat 7 Chardonnay (and a Durif TBA). I believe “South Eastern Australia” is a euphemism for Griffith (Australia’s largest chunk of wine growing). This is also obvious because De Bortoli are also known for their Noble One (very very good) and Griffith is perfect locale for growing Botrytised fruit. But could indicate anywhere else within the vicinity of South Eastern Australia.
I was provided with tasting notes but chucked these out. Wine is subjective and this is what I thought of it:
A bright, yet pale lemony straw colour without that heavy oaky colour. An oaked Chardonnay with a nice leaness about it. Its there but if you weren’t totally looking for it you might forget you don’t drink oaked chardonnay. Its definately NOT new oak. But its got a nice rounded palate with full display of peach, and mandarin and a hint of rock melon. True varietal characters. A nice level of residual sugar remains on the palate – something sure to please the masses, and works really quite well for this wine as its backed up by pleasant acidity.
I enjoy the complexity of the bouquet here – again Yellow Peach, almonds/nuttiness, and really reminicent of… Chardonnay. Its suffice, exactly what I would expect. Very pleasant. Enjoyable.
I ideally, would match with spicy seafood including Thai Chilli Prawns, or something with an Asian spicy slant. Anything kind of fruity goes great with spice – and as a solid wineo, this is why I don’t totally reject fruity wines. Don’t get me wrong – its not fruity for a supermarket wine, its fruity for a cellar door wine. I also LOVE spicy foods. BUT… for me Anything Goes with Chardonnay. If I had a movie about my life, that would be the title.